Evaluation Question 2 - How Effective is the Combination of your Main Product and Ancillary Texts?

With this video I have visually presented how my overall package compares. So in conclusion, I feel my package could have been better co-ordinated, as my digipak and advert fail to fit well with my music video. Although there are some aesthetic similarities, the overall tone of both do not fit well and lack coherency.
My planning, or possible lack of is a factor into the lack of a house style, as from the start, I planned my digipak cover without thinking how that brand image would translate to my music video.