My Targets for Improving with Digital Technology

My three targets over this week are:

• Practise in Adobe After Effects. Learning the basics such as the timeline, and the differences between other video editing software.
• I also want to experiment more with the multitude of effects and renders in Photoshop, as I feel I know very little about bar the basics.
• Practising and trying out the different manual effects a digital video camera can do is my third target, as previously, I have just used the automatic settings.

Creativity Pt.3

About Creativity:

Sir Ken Robinson said we start as a child with creativity, as children are not scared of being wrong, they are willing to take creative risks. However, as we grow up, we become scared to be wrong, possibly due to our education system only rewarding right answers.

Overall, he said we lose creativity as we grow up.

Understanding Creativity:

Creativity comes from experiences in life, be it through day to day life, media such as films, music, magazines. It also comes from research solely for the purpose of inspiration. The way we interact with the world, and how it shapes us as a person will be reflected in the amount, or way we use creativity.

My Creative Process:

Although thinking creatively is abstract, it is clear from my animatic storyboard that my research into metal music videos has played a big part in the way each shot is used. Without researching into music videos, the animatic storyboard would have lacked the detail into specific shot types. It also would have lacked ideas, such as the use of split screens.

Creativity Pt.2

In an attempt to expand my creativity, I started making an animatic using hand drawn images and sequencing them in roughly the same way we intend to shoot our final video.

By using Sony Vegas Pro 8, I could animate these drawings a small degree, or add effects to help visualise our plan.

I would then show the video as it was made to my group for feedback, so that the storyboard reflects both people's ideas.

I added partial animation to some shots, to make the animatic more attention grabbing, and more useful as a tool to see how a final video might look.

I also edited part of our practise shoot in Adobe Premiere.

Creativity

Our idea lacked creativity, so we expanded upon it and added more creative ideas. These ideas came organically about while planned the video, such as using Guitar Hero to contrast with the seriousness of most generic metal music videos, and to make it comical.

Time Plan

This is a time plan for the weeks up until Christmas, I can add to this plan over the weeks to help me plan my time effectively.

As we are working in pairs, it is essential we share a calendar to help arrange our workload. We originally used Microsoft Outlook to share our plans, then typed these up onto Word for clarity.

Proof

Here's the permission from the band allowing us to use there song for our video.

Our Pitch

Pitch

Feedback:

Suitability of Target Audience:

• Mixed Responses
• Majority of feedback found it suitable

Comments on Originality:

• people seemed to find our idea unoriginal and with large amounts of redundancy, which to an extent it was
• we need to come up with something slightly more entropic and original for our final video

Comments on Logistics:

• people found our logistics well thought through

Comments on technical aspects:

• our feedback told us that our idea is achievable

Realism:

• people found our concepts realistic achievable and within budget

Overall:

• our ideas were found as simple and fairly unexciting
• other comments; achievable, in budget, needs more, bit more planning ideas

we need to build on our idea to make it better and deeper, we need to add more ideas and concepts to our video to make it more exciting and engaging.

we should maintain the achievable-ness of our idea but make it more ambitious

Targets:

• recreate our video as more creative and exciting
• maintain the good aspects of our ideas while improving them