Andrew Goodwin’s theory deconstructs how music video are created and given meaning. He has created a list of characteristics that separate Music Video from other media types, such as film or TV. The main point is the relationship between the music and lyrics, and the visual content of the video. The content can then fit into one of three categories. It can illustrate, amplify, or contradict the lyrics/music.
Another aspect is how each music genre usually entails different conventions for its video, as to better suit the music. However, he has said that most music videos generally include lots of close ups of the artist/band, as the record label use the artists/bands image as a way of selling their persona.
The treatment of females within music videos still projects them as objects of desire, even within music videos by female artists.
His final point is the existence of intertextual references within music videos are used to provide extra pleasure for the viewers. These references can be from a wide range of sources, such as movies, TV, popular culture, or even other music videos.
Sven E CarlssonHe has developed a way of categorizing performers within music videos into 3 different classifications. However, some music videos can cross over into more than one grouping.
The first group is called the "Commercial Exhibitionist". This aspect focuses on the performer attempting to sell them self, which includes their song, personality, lifestyle, morals within the song. It uses their persona as a way of pulling an audience in.
The second category is the "Televised Bard". It is essentially akin to an old fashioned bard, only telling a story though not only song, but the music video aswell. There are several variations on this, as sometimes, the artist merely sings the story, while in other examples, and the artist (or even the entire band) is projected into the story.
The final grouping is the "Electronic Shaman". Primarily, the focus is on the artist’s voice and music, which then combined with the music video, produces a meaning. The sound and content of the video are connected to strengthen the message within the song. The individual meanings of the music and lyrics, aswell as the video are juxtaposed to give a new meaning.
http://www.scribd.com/doc/21443985/Andrew-Goodwin-and-Laura-Mulvey-Music-Video-Feature-Notes
http://filmsound.org/what_is_music_video/
Although examples are lacking here, I will use this information in my analysis of music videos in other blog posts.
Again, what was your source for this information?
ReplyDeleteSecondly, it is not enough tot simple say the theory, you must apply it to be rewarded for having done this research.